I wrote a post on how more likeable people are more likely to get high quality care. It's just human nature. My wife and I have discussed this regarding care for our daughter and it holds true for doctors, therapists, nurses, and especially for intake and special programs workers.
Check it out on Digital Rx - the Klick Pharma Blog (my employer's blog): http://klick.com/pharma/blog/2011/10/likeability-and-quality-of-care/
Learn from your enemies, they will tell you things your friends never will.
Never put too much trust in friends; learn how to use enemies.
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When trying to propel your career inside any company larger than 3 people, you need to be aware of your impact on others because it is this impact that will shape your future path. This is often called "personal branding" a term coined by Tom Peters[ 1 ]. For this article I'll assume you already have a personal brand that you're happy with and that you want to promote.
It seems to me that the concept of Share of Voice (SoV) can be a useful measure when thinking about your brand inside your company. SoV is the percentage of total discussion for a category is controlled by the brand in question. It started with advertising but has spread to other channels such as social media.