Re:Know

I wrote a post on how more likeable people are more likely to get high quality care. It's just human nature. My wife and I have discussed this regarding care for our daughter and it holds true for doctors, therapists, nurses, and especially for intake and special programs workers.

Check it out on Digital Rx - the Klick Pharma Blog (my employer's blog): http://klick.com/pharma/blog/2011/10/likeability-and-quality-of-care/

My father-in-law is one of the wisest men I've ever met, and he once told me:

Learn from your enemies, they will tell you things your friends never will.

Never put too much trust in friends; learn how to use enemies.

So, do I want my family's health information tied to a platform with a reputation for flagrant disregard for my privacy? Microsoft states:

HealthVault will not share any of your information with Facebook, and will give you the opportunity to add an extra level of protection when you sign in to your account. Look for Additional Security Measures in your account settings to turn on telephone authentication.

When trying to propel your career inside any company larger than 3 people, you need to be aware of your impact on others because it is this impact that will shape your future path. This is often called "personal branding" a term coined by Tom Peters^{[ 1 ]}. For this article I'll assume you already have a personal brand that you're happy with and that you want to promote.

It seems to me that the concept of Share of Voice (SoV) can be a useful measure when thinking about your brand inside your company. SoV is the percentage of total discussion for a category is controlled by the brand in question. It started with advertising but has spread to other channels such as social media.